Internship in Creative Direction at Ogilvy

DURATION: 27th September – 27th January (85 days)

All I know about myself was that I could draw, I could manage my time well, I could work independently and collaboratively…all within the context of university. I have no idea if any of this could translate into a professional environment. I don’t know what exactly I want to do or what I could do – the world is overwhelmed with choices and information, yet I still wouldn’t know what it’s like in different work environments or if the career I’ve chosen is right for me until it’s too late. The thought of graduating and either being unable to find any job due to a lack of professional experience or getting a job and struggling due to a lack of professional experience terrifies me.

A suggestion I had gotten was to dip my toes into everything, to try out a bit of everything to find out what I want to do.

ANIMATION:

  • I can definitely use a lot of what I learned in university, something I think I would enjoy
  • a project can go on for months
  • the same standardized process

ADVERTISING:

  • less appealing to me on the get-go
  • projects don’t go on for as long

Fortunately, I managed to secure an internship for creative direction with the company Ogilvy. They’ve created many different advertisements globally including Thailand, where I recognized many of the ads due to their high praise.

I hope that this experience will give me clear insight into the industry and help me develop skills that can be utilized in the future.

*unless launched by the end of dps, some brand names will be blocked out due to the non-disclosure agreement

THE TEAM

The team supervising me consists of two female copywriters (U and Khaimook), two art directors (Mas and Mutt) and the team leader (Itt)