drawing visual boards for things that can’t be described fully through references which is then given to professional storyboard artists
need to work fast and adapt well
quite fun actually
“you don’t have to be this detailed” “no just do it if it’s fun. intimidate them.”
this kinda feels like uni
helpful guidance to make things more precise/capture the mood better
(Day 17)
27/10/2022
the beginnings of a project
another project bruh
the specifics of finding a presenter for a brand
seeing the storyboard professionally drawn from my sketches, admiring the composition/angles, how fast they worked, how they captured the mood/tone of the brand
the struggle of “old people products” trying to expand their market to genz, how it’s very difficult to achieve and escape that image esp for health products
(Day 18) Think outside the box (until the client shuts it down)
28/10/2022
first time observing a creative direction team presenting their ideas to the client (everyone is suddenly polite lol)
client shut down basically everything, made contradictory points, and didn’t fully listen to/read the details of each idea
they essentially want a very simple commercial with a celebrity holding their product, not a film
how do we willingly make something we don’t like? how do we settle for less? will we still be respected for our craft if we willingly make something so shallow?
