WEEK 2

(Day 12)

18/10/2022

• developing ideas for a new project, finding the appeal of the presenters and justifying why they’re chosen other than appealing to gen z

Throughout the production process and visiting many different studios, I managed to get glimpses of what it was like working in specific fields, be it video editing or coloring, with some programs that I recognized but mostly didn’t.

At a studio for editing images, I was given the chance to sit right next to the editor as he retouched the photos from the photoshoot last week, answering all the questions I had. He was using Adobe Photoshop which I was familiar with, and simply monitoring him helped me learn a lot about the program. I enjoyed this little moment of observation a lot – it was great to be able to ask questions freely as well as see how a program I use is used professionally.

The project came with a lot of struggles, be it time restraints, absent clients, or an overall uncertainty on how the client would react. Now was no different when the editor became very baffled at the information that the client hadn’t seen the photos beforehand. It was likely that his finished product here would have to be revised. Flustered, he said something along the lines of “That’s like cooking them white rice and they ask for sticky rice. What do you do then? Just tell them we don’t have that.”

One of the producers who had dealt with this client before said grimly, “You tell them you do and it’s cooking right now.”

Especially with this project in particular, a lot of pressure is put on those in charge of visual aspects. The editor was given a lot of strange requests, one being notably, “Make this black stool white.”

I was tasked with working on subtitles and additionally the small disclaimers commercials are legally obligated to have at the bottom of the screen. It wasn’t the most daunting thing I had ever done, but I found value in spending more time working in a program I wasn’t familiar with and understanding the post-production process.