WEEK 2

(Day 11) Trying to keep up

17/10/2022

Pre-production was broken down into several stages. Everyone did their own individual research and presented their ideas to the rest of the team, where ideas were then merged or dropped into a few strong directions. These are then presented to the team leader who would go over to refine every direction as well as find more references to make the visual aspect of each idea clearer. The early draft of the presentation would then be shown to the internal account executive team who would give feedback according to their knowledge of the client. During this, visual elements such as graphics for the presentation and storyboard were made before it was time to present to the client. For the sports drink project, we were currently at the early stage of presenting to the team leader one morning at another production house for lighting and color for the fashion project.

The day was focused on those two projects. The team would go in to check if the lighting and colors were according to what the client had asked for, then they would come back out to work on the sports drink project while they waited for the production house to make those changes. As one of the art directors were absent, I had to crack down on making subtitles for every version and ratio of the commercial. As I was getting the hang of the program, it wasn’t too much stress, and I was glad I was able to contribute to the project even though I hadn’t been here from the beginning.