WEEK 1

(Day 6) Doing it all again the next day

5/10/2022

As though I had not gone to sleep at one in the morning last night, I was up and in another studio specifically for photography ten hours later. I felt a certain awe seeing the same model from yesterday, working as though she had gotten eight hours of sleep.

The role of the art director was more active this time, with my senior on his feet checking over the positioning of each model (this was a fashion-related project for an online shopping app), carefully considering groupings and poses. There was an issue with the client that day that had resulted in him having to redo the layout that were planned days prior right there on set while the models were being photographed.

As though that wasn’t hectic enough by itself, the copywriter, who told me at the start of the day that it would be a “chill” day for her as today’s work was purely visual, was called over by the client and told that they didn’t like the storyboard from yesterday’s commercial shooting as the storyline wasn’t clear.

How do you fix something that has already been filmed?

It was all on her to fix the film now, redoing the voiceovers and writing on the graphics as the client had wished, being sure to keep the word ‘girlboss’ like they had requested as that was a gen z-savvy term.

I spent the day observing the art directors discussing the layout, though as things grew tense on both sides, I sat back and edited the behind footage from yesterday until they told me I could go home. I left at 8pm, the main model was scheduled to finish at 9pm, though the shoot finished around midnight.