WEEK 3

(Day 18) Think outside the box (until the client shuts it down)

28/10/2022

• first time observing a creative direction team presenting their ideas to the client (everyone is suddenly polite lol)
• client shut down basically everything, made contradictory points, and didn’t fully listen to/read the details of each idea
• they essentially want a very simple commercial with a celebrity holding their product, not a film
• how do we willingly make something we don’t like? how do we settle for less? will we still be respected for our craft if we willingly make something so shallow?